It is advisable to engage a number of approaches to generate business and customers within the Public Sector. The suggestions below are intended specifically for the Public Sector and are made on the assumption that organisations will already be utilising general promotional practices such as developing professional literature, websites, engaging in Search Engine Optimisation and all other practices that are suitable for all markets. Tender Alerts Registering for relevant contract and tender alert feed(s) is a good starting point, especially …
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Check out our video for some top-tips on how to get the most out of your direct marketing campaign. Remember the Direct Marketing Basics Every direct marketing message must include the three basic elements: An offer Enough information for immediate acceptance of the offer A mechanism for responding to the offer Know Your Audience Knowing who your audience is and how best to reach them will save you a lot of money and increase your return on investment. You will …
